Online worlds: virtuous environments for publishers

Children are flocking to virtual worlds and online games. Club Penguin, Stardoll, Moshi Monsters and Farmville have become well-established brands in the online world. It makes sense that some of the biggest brands in children’s publishing are now getting in on the act. This year saw the launch of Pottermore, and Scholastic’s Horrible Histories World. Read more »

Syndicate content