The limits of crowd-funding (An experiment part 1)

One of our authors has, over two Kickstarter campaigns, raised well over £100,000 and has established, from nothing, a business with a turnover in excess of $1million. Not an unusual story, but still an aspirational one, right?

He was an established photography how-to author in our list, and the devices he has so successfully brought to market via crowd-funding were aimed at photographers. Nevertheless word of his 'Kickstarter guru' status was spreading; he's even lecturing on it at various London universities. Read more »

Print and eBooks cannot co-exist after all

 

Swimming (or sinking) in a new world owned by device-manufacturers (who are, not coincidentally, store owners), publishers oft comfort themselves with the idea that the old will co-exist with the new somehow. Who knows, perhaps it will, but for a moment let's test the strength of the logic on which the most commonly advanced co-existence arguments are based, including this beautifully illustrated infographic from Mashable via Ilex. Read more »

Online Book Launch for Michael Freeman

Much is written about "marketing on a budget", but more often than not it seems that the advice is still despenced by those whose concept of 'limited' is somewhat inflated. Ilex, however, have come up with a novel and exciting idea which can be implemented for very little indeed – potentially hardware you already have in the office – the online book launch. Read more »

One click publishing to the iPad? Not quite . . .

Ilex are an illustrated non-fiction publisher, and I run the photo list. We illustrated publishers are used to a certain level of abstraction; our projects leave our hands after months of careful crafting only to voyage out to the far east, stewarded by a production department and sales team who keep a great deal of the mucky business of making and selling books away from those who created them. The processes are time-honoured; everyone knows when the printers will finish, the boat will arrive, and the books will get to the warehouse. Not so publishing to tablets, especially the iPad. Read more »

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