'I prefer earlier Ian McEwan to later Ian McEwan'

The book trailer has truly come of age when authors and publishers start taking the piss out of the form. Here, Leningrad-born American comic novelist Gary Shteyngart sends himself up as an illiterate whose Russian accent came from an experience with hallucinogens back in university to hype his new book Super Sad True Love Story (published in the UK by Granta in September). Read more »

Profile: Shane Rae, Digital Publishing Manager for Macmillan

I am pulling together profile pieces from digital publishing professionals. If you would like to be involved, please email me at sam.missingham@bookseller.co.uk. This is the profile of Shane Rae who is Digital Publishing Manager for Macmillan. His role includes being the social media strategist for Macmillan, these are his thoughts on this specific area:  Read more »

Here's one I downloaded earlier 2: Nixonland

Amazon has had enhanced e-books for the Kindle (or what it calls Kindle Edition with Audio/Video) for a little over a month, launching with 13 titles in late June, and at this writing there are 32 on the Kindle Store. At the moment, of course, the enhanced versions are not for the Kindle devices, but the iPad/iPhone/iPod Touch Kindle apps.  Read more »

Rupert Colley, librarian and 'History In An Hour' digital publisher, considers where libraries sit in the ebook revolution.

Footfall. Always an important measure of success for the public library. How many customers / users step through the front door and into your library. We must, we must improve our visitor figures. For the library service, as a tool for performance management, visitor figures remain Very Important. Read more »

Too black and white

I was on CNN on Friday to be a talking head about the Kindle and e-books overtaking hardbacks on Amazon (if anyone wants to see it, my mom back in the US has taped it off the Tivo). Read more »

Learning on the Go

Mobile Learning

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The Kessel run: first look at the new Kindle

I had an all too brief meeting with Steve Kessel this afternoon, the man responsible for the Amazon Kindle. Like all of the senior hyperintelligent Amazon staff, he was an occasionally infuriating interview, from time to time straight batting away what I thought were rather innocuous questions (although I would say that, wouldn't I?). Read more »

When Steve Did Jeff A Favour

They're called anchors, and Apple is very, very good at making them.

Dan Ariely's book, Predictably Irrational, introduced me to the concept of anchors. It's a very handy one to have floating around (arf).

Basically: an anchor is the item you compare everything else with. For example, Volkswagen has been running a campaign based on the idea that everyone uses the Golf as an anchor to judge hatchbacks in the UK.  Read more »

Comparing Apples to Amazons

So a few milestones for Amazon over the last week and a bit, then. First it announced that Kindle book sales were up three fold for the first three months of 2010 over 2009, and Kindle books now exceed hardcover sales. Now it says that Stieg Larsson has become the first member of its Kindle Million Club, selling over a million e-books through the Kindle Store. Read more »

Cheap as chips or pie in the sky

Last Thursday the Indian government unveiled a prototype of an iPad-like touch-screen tablet device (with the rather unfortunate name Sakshat) and a price tag of only 1600 rupees (£23). The country's human resource development Minister Kapil Sibal said a manufacturer was being sought for the gadget, with students targeted as the main end user. Plans are being mooted to roll out 110 million of the devices to school children by 2011. Read more »

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