You know what's cool? A billion dollars, that's what's cool.

I’ll let you in on a secret. Nothing gets me hotter than a big juicy subscription based revenue stream. It’s not just me, anyone who can read a balance sheet feels the same way.

Every CFO in the world nurses a secret fantasy of taking subscription revenues out for a lobster dinner and maybe a show – then slipping back to the boardroom for a bit of show and tell with the shareholders. Read more »

Confessions of a Marketing Pimp.

You don’t have to click on too many publishing related links on Twitter these days to realise that we’ve decided that this season MARKETING is the new black.

Brilliant. New black, same as the old black. Read more »

Jeff Bezos Ate My Hamster

Sometimes you’re damned if you do, sometimes you’re damned if you don’t but if you’re Amazon it turns out you’re just damn well damned.

Look at these two headlines from the widely referenced Melville House blog.

 7th July 2013 - ‘Monopoly achieved: An invincible Amazon begins raising prices’ Read more »

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5 Things Publishers Need To Know About Dark Social

(1) What is Dark Social?

Dark Social? Sounds cool. What’s that then? Read more »

The shocking truth : Book buyers have minds of their own

So that's it then. The gigs up.

What I’ve been passing off as Witchcraft and High Magick to grateful publishers for the last 10 years has been unmasked as simply taking advantage of perfectly predictable consumer behaviour, a working knowledge of Google and a sprinkling of common sense.

Dammit. Ah well, it was good while it lasted.  Read more »

If you're in marketing, kill yourself now

There have been a couple of articles over the last few days voicing a proposition that seaped out of the Book 2 Camp ‘unconference’ (don’t get me started)  that discoverability isn’t a problem for readers, it’s a problem for publishers.

Well D’uh. Quelle surprise mes amis. What you gonna do for your next trick? Knock up a few hundred words on the pope being a catholic? (he is still a catholic right?) Read more »

Vertical Publishing. Take it to the people.

The relationship between publishers and readers continues to evolve at a bewildering speed.

It could be argued that until very recently publishers had almost no relationship with their readers at all. The entire supply chain of the publishing industry was set up around a premise that essentially ignored the end user (the readers) and mistakenly identified the means of distribution (the booksellers) as their key relationship. Read more »

Time for publishers to get (even more) social

You might not know it yet but January 10th 2012 was a big day for the internet and everyone who accesses information through Google.
 
January 10th was the day that Google introduced* what they are calling Google Search Plus Your World (which most commentators are now referring to simply as Social Search).
  Read more »

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