A case study from Tom Abba, writer and academic: For a some time now I’ve been growing tired of hearing about ePub conversion and xml workflows. The ebook is an essential element of a publishing strategy, but it’s far from being the only part of it. Like a boring uncle at a wedding, it is dominating the whole conversation; we’ve stopped talking about content, and form, and writing, and new digital platforms have become the backdrop for marketing spend and window dressing, not experimentation or genuine innovation. Read more »
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