Death of a (book) Salesman

Back in the nineteen sixties when publishing was still the tweed jacket and pipe sort of business that it is still often portrayed as being; the tawdry process of making money was regarded with some suspicion. It was a life style choice for academics manqué attracted by the combination of long lunches and the publishing of low selling literary works untainted by popularity. Read more »

What an advertising agency would do with Oliver Twist

I’m going to call you Mr Dickens. I’m going to call your book/product Oliver Twist. For the purposes of debate you’re a brand new author with a brand new book. No one, in short, has ever heard of you. You arrive, in the shiny Soho offices of an advertising agency, with a heavy heart. Having looked at your Amazon KDP report last night you have realised that, despite being published for two whole months now, you have only sold two copies. You bought one and you’re fairly certain your doting Aunt Agnes in Market Harborough bought the other. Read more »

If you're in marketing, kill yourself now

There have been a couple of articles over the last few days voicing a proposition that seaped out of the Book 2 Camp ‘unconference’ (don’t get me started)  that discoverability isn’t a problem for readers, it’s a problem for publishers.

Well D’uh. Quelle surprise mes amis. What you gonna do for your next trick? Knock up a few hundred words on the pope being a catholic? (he is still a catholic right?) Read more »

Vertical Publishing. Take it to the people.

The relationship between publishers and readers continues to evolve at a bewildering speed.

It could be argued that until very recently publishers had almost no relationship with their readers at all. The entire supply chain of the publishing industry was set up around a premise that essentially ignored the end user (the readers) and mistakenly identified the means of distribution (the booksellers) as their key relationship. Read more »

Railroaded? Second hand ebooks revisited

What a tangle: Amazon has received a patent for a system for selling “pre-owned” digital files, opening the way for a secondary market in ebooks - and putting the electronic cat amongst the analogue pigeons. Read more »

The perfect strategy for not getting an agent

So, there I was in my best bib and tucker; sitting on a table in one of the Hilton’s many cavernous conference suites surrounded by fellow nominees of the Publishing Innovation Awards and New York’s digital publishing glitterati. The President of the Publishing Association of America gave the keynote speech and then the CEO of Digital Book World stood up to announce the winners. Best e-book: Fiction was first up. He glanced down at his gilded lectern and read out the name of some odd-sounding bloke called James T. Raydel. I felt a momentary surge of disappointment. Read more »

AutoRip

Amazon’s AutoRip service is simple. You buy a CD, you automatically get a digital file of the same content. (A similar logic applies in DVD purchases of a lot of films these days - you get a free download as well as a hardcopy.)

Churchill archive case study

Launched in October 2012 by Bloomsbury Publishing in collaboration with the Churchill Archives Centre, the Churchill Archive is a digital library of modern international history available online for the first time. Read more »

The Spanish digital content market

The Spanish book industry in general and the media in particular are focusing almost exclusively on aspects of digitization that have to do with the sale of digital content (e-books). However, there is a wide range of options for using the opportunities offered by technology to support the promotion and sale of more physical books, which currently represent around 98% of the Spanish market, with ebooks currently at only 2%. Read more »

Top 12 FutureBook blogs from 2012

Had a look at the analytics for 2012 and thought a top 12 most-read blogs list might be useful.

Here they are:

25 ways to generate better online book sales 

by Nick Atkinson

  Read more »