Digital Marketing

Your weekend white paper: Opening up to Open Access

‘People thought there was no business model’

Open Access (OA) is a wonderful thing in theory: it utilizes technology to make scientific research and results freely available, for the benefit of all. Read more »

Marcello Vena: All Brain's chief future officer

From Big Ideas to a big move

Innovation isn't the holy grail of the moment only for publishing. It can, in fact, mean a leap of faith away from the day-to-day heart of the business for some of our industry's players. Read more »

The ideas have it

When The Bookseller launched the FutureBook Hack earlier this year, I wrote that the “book business has a remarkable record in publishing innovation, and a terrible reputation for digital inertia”. Part of the reason for this is that there are more ideas about this business, and what might be changed about how we go about the business, than there is capacity within it for the ideas to be given the oxygen they need. Read more »

You are your metadata: #FutureChat

"I love algorithms. They get you so much more of the way there than starting with human search." And a lot of folks who agree with Bowker's Laura Dawson were glad she said that during Friday's #FutureChat with The Bookseller's TheFutureBook.net community. Read more »

#FutureChat: Can subscriptions pay off for all kinds of books?

Join us each Friday when our #FutureChat with The Bookseller's FutureBook community focuses on a topic in publishing and the digital dynamic. We'll be live on Twitter at 4 p.m. London time, 11 a.m. New York time, 8 a.m. Los Angeles, 5 p.m. Berlin, 3 p.m. GMT.

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10 things publishers have been doing (that we should celebrate)

Publishing is all too often, and all too easily, lambasted for all the things it does not do. But we should also acknowledge what has been happening. What publishers have been trying out and in what areas these initiatives have been working. Read more »

#FutureChat: How can we pay authors what they deserve?

Each Friday, join us for a #FutureChat session, live on Twitter, at 4 p.m. London time, 11 a.m. New York time, 8 a.m. Los Angeles, 5 p.m. Berlin, 3 p.m. GMT.  Read more »

Author Emma Chapman on the road: Indie Book Crawl

Editor's note: Author Emma Chapman wrote of her plan to drive "from Land's End to St. Andrews" at The Bookseller blogs, describing her month-long trip as "a journey to thank indies for all the work they do on behalf of authors." Based in Indonesia, she arrived in the UK to open her project during Independent Booksellers Week. Read more »

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