25 ways to generate better online book sales:

After almost 3 years back in publishing - returning from ecommerce (Borders.co.uk) - I’ve discovered that there are masses of opportunities for publishers to improve the way they sell online. This list represents some of the best and most easily achievable ideas. Some require no investment, some require cultural and personnel change but the common themes are entrepreneurism, tactics and optimisation - 3 vital characteristics needed to be successful at ecommerce, whether as a retailer or vendor. Read more »

That is not a publisher

Martyn Daniels is fond of saying that the publishing business is four different industries linked together by a common format. The Google Frommer's deal shows how far content may now travel beyond the book. Read more »

Upskill, upskill and play the game

There’s been a great deal of discussion recently about how well – or otherwise – the publishing trade is adapting to its digital future, embracing change, disrupting its own business models before others come along and do it to us, and so on. It’s a fascinating debate, but it’s notable that companies and the publishing industry are generally talked about as if they’re faceless monoliths. They’re not. They are collections of people, and the skills and experience of these people don’t seem to come in for as much scrutiny as perhaps they should. Read more »

All disruptive innovation starts somewhere

As has been increasingly discussed by digital creatives in the last year or so, and was publicly articulated recently by Nick Harkaway on this site, the paucity of genuine innovation within the publishing industry suggests that really disruptive innovation in the field will come from elsewhere.

I agree. Marshall McLuhan's reference to the fate of carriage makers in the age of the automobile now risks becoming a truism.

However, I am interested in making opportunities happen. Even if we have to give them a nudge every now and again. Read more »

24 hours of #AuthorDay

Inspired by a tweet from Waterstones University of Birmingham asking about authors on Twitter, I decided to tweet a few of my favourites. In my opinion, authors are some of the best Twitter users. Giving, what can be a fairly solitary pursuit, an instant connection with fans, bookshops, librarians and publishing folk and a great way of conducting research for their books. Read more »

Women in digital publishing

Last Wednesday I spoke at an event called Women in Publishing, an organisation whose purpose is to ‘promote the status of women working in publishing and related trades by helping them to develop their careers’. Read more »

A worm that can be turned

"Great news for the UK ebook market: Sainsbury's is our new shareholder!" So said Anobii chief executive Matteo Berlucchi in his tweet this morning announcing that supermarket Sainsbury's had bought a controlling share in the business for £1. Read more »

Digital flies at Osprey

Osprey recently took the decision to launch a digital only list. We are very fortunate to receive a vast array of proposals daily, both from existing authors and new, unsolicited submissions. Not all books are suitable for publishing, but of the books that are eligible for publication, what makes some more suited to digital formats than others? Read more »

Educational Apps Aren’t Fun

I’m an Educational Publisher but I’m also a parent.  I have three children aged 7, 5 and 1.  The two eldest already possess Apple portable devices so I am pestered to purchase Apps for them both daily.  I have to admit it does make a long car journey more enjoyable to replace the bickering and screaming with the gentle sound of small fingers tapping glass.  I am therefore further motivated to buy more Apps. Now, I should also mention that my wife is a Primary school teacher and is therefore very engaged in our children’s learning. Read more »