There is always the temptation to cast the biggest player embroiled in an event as the lead player, as the one in charge, in control and closest to winning. Facebook is big, and their dance card is full of content players, but they aren't the belle of the ball, they aren't playing in the content industry let alone winning it, and they certainly aren't in control of the content libraries.
They haven't "quietly given their ¾ of a billion users access to 3 of the worlds largest content libraries, direct to their screens, in a completely device neutral environment." Read more »
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