Startup profile - Glipho

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Blogs now more influential than journalists

If you watched the coverage of London Fashion Week yesterday on SKY News, you will have witnessed the tipping point for that industry as an editor from a leading blog was a lead live interview in the studio. The day before we found that reactions to book press releases from bloggers are lightning fast, and can be aggressive too. Read more »

If you won't have a blog, don't bother sending us your manuscript

That’s a pretty strong statement – not taking on a new author unless they are prepared to have a blog, but in 2011 a decent blog has moved from important, to a mandatory requirement. Why? Three main reasons. Consumer behaviour, the market and promotion. Read more »

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