book marketing

3 Critical Marketing Principles For Authors From The Bookseller Marketing and Publicity Conference

As one of the few authors who attended the Bookseller Marketing and Publicity conference this week, I was impressed with the incredible marketing campaigns that publishers have put together for their top authors and the books they decide to focus on. There are definitely some talented and enthusiastic marketing professionals out there and of course, all authors would love that kind of marketing attention. Read more »

Getting the most out of Pinterest

Pinterest. We all know what it is: reams and reams of pictures arranged on a host of online pin boards. And as with all new social media platforms, we should be using it and loving it. Right? Well, that’s the big debate. What exactly is Pinterest, is it really worth all the hype and how can we use it to our advantage? Read more »

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