Weekend: Young readers, publishing, and social media

"Operating within their online world" ... In an increasingly digital world, children’s and YA publishers have to market their books using social media platforms. Read more »

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However hard I try to offer a balanced perspective on this market, I find myself once again back at Amazon, heaping praise on them. 

This weekend saw the launch of their first UK TV ad. Which is a minor triumph in itself. There are only so many Kindle ads with shiny happy Americans in bikinis us Brits can stomach.  Read more »

Educational Apps Aren’t Fun

I’m an Educational Publisher but I’m also a parent.  I have three children aged 7, 5 and 1.  The two eldest already possess Apple portable devices so I am pestered to purchase Apps for them both daily.  I have to admit it does make a long car journey more enjoyable to replace the bickering and screaming with the gentle sound of small fingers tapping glass.  I am therefore further motivated to buy more Apps. Now, I should also mention that my wife is a Primary school teacher and is therefore very engaged in our children’s learning. Read more »

It's all about Me

Book publishers were at the forefront of app development when the iPad debuted in 2010. Start-ups and corporate giants alike created numerous interactive books that augmented the reading experience with gaming mechanics and cinema-quality animation.  Read more »

Monster licensing

2003 was an incredible year for licensed publishing—and terrific for Penguin. It was the year of Finding Nemo. The Disney/Pixar film catapulted tie-in books into the top of the children’s charts worldwide. Penguin’s records were broken again in 2008 when In the Night Garden books had their debut. But times are quickly changing. Read more »

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