direct-to-consumer

Are you measuring your metrics?

In an interview with the Wall Street Journal in the summer of 2012, leading American novelist Scott Turow voiced his frustration at the publishing industry’s failure to study its customer base. He recalled saying to one of his publishers: “I’ve been publishing with you for a long time and you still don’t know who buys my books” and receiving the reply, “Well, nobody in publishing knows that.” Read more »

FutureBook conference - programme live

This is my final push to encourage you to book onto the conference. The process of putting this conference together has been challenging to say the least. It’s almost become a cliché to say that the publishing industry is at a pivotal moment, but change and disruption seem to be the only constants this year. Read more »

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