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Digital strategies for small publishers

One thing became apparent during the Futurebook Conference rather quickly: it has become painfully clear that publishers should be looking at the consumers as their main customers, in stead of retailers. The erosion of the retail-based model of the book universe has been going on for some years, fuelled by the online retail revolution and the changing consumer behavior that came with it. Digital publishing has only further hastened the process. Read more »

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