marketing

The Bookseller Children's Conference: #PorterMeets Voxburner's Luke Mitchell

With all the pleasure any good teenager has in proving his elders wrong, the 16-to-24-year-old age group might seem at times to delight in confusing marketers.

And at Thursday's The Bookseller Children's Conference, in London, some of Luke Mitchell's comments to the audience will help sort out what may be behind that demographic's role in publishing's fastest-growing sector. Read more »

You are your metadata: #FutureChat

"I love algorithms. They get you so much more of the way there than starting with human search." And a lot of folks who agree with Bowker's Laura Dawson were glad she said that during Friday's #FutureChat with The Bookseller's TheFutureBook.net community. Read more »

Launching open value-added bundles in Italy (pbook+ebook)

Italian RCS Libri publishing group has just launched “110 Libri+” (literally 110 Books+), the first mass-market publishing initiative in Italy to offer value-added p+e bundles in the main online bookstores. Read more »

FutureBook Innovation Awards - open for entry

Excited to announce that the FutureBook Innovation awards are now open. Launched 3 years ago, the awards were the first of their kind to recognise publishing innovation. Read more »

Confessions of a Marketing Pimp.

You don’t have to click on too many publishing related links on Twitter these days to realise that we’ve decided that this season MARKETING is the new black.

Brilliant. New black, same as the old black. Read more »

Amazon is not a miracle cure for obscurity

Fellow self-publisher and Futurebook blogger Walter Ellis writes about the problems that authors face promoting their books to the reading public. He's right that it's hard to catch readers' attention but wrong to turn his back on social media.  Read more »

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