Social Media

Opening a closed book

Closed book / open book.

Everyone knows what those idioms mean – information that’s hard (or even impossible) to get at; information that’s easy to get at.

Book publishers are in the business of getting information to readers. It’s what we do. Consequently it’s a problem that a book sitting on a shelf in a bookshop (or an ebook occupying some screen real estate) is by default – literally and metaphorically – a closed book. Read more »

Amazon is not a miracle cure for obscurity

Fellow self-publisher and Futurebook blogger Walter Ellis writes about the problems that authors face promoting their books to the reading public. He's right that it's hard to catch readers' attention but wrong to turn his back on social media.  Read more »

eBook streaming on Pinterest. A new service for book lovers just launched by RCS Libri in Italy.

With the rise of Social Media, publishers, authors, journalists and bloggers are jumping on the bandwagon of Facebook and Twitter.

If we were to use the diffusion of innovation framework by Prof. Roger, we could perhaps say that after Innovators and Early Adopters also Early Majority is moving in now. Read more »

Getting the most out of Pinterest

Pinterest. We all know what it is: reams and reams of pictures arranged on a host of online pin boards. And as with all new social media platforms, we should be using it and loving it. Right? Well, that’s the big debate. What exactly is Pinterest, is it really worth all the hype and how can we use it to our advantage? Read more »

24 hours of #AuthorDay

Inspired by a tweet from Waterstones University of Birmingham asking about authors on Twitter, I decided to tweet a few of my favourites. In my opinion, authors are some of the best Twitter users. Giving, what can be a fairly solitary pursuit, an instant connection with fans, bookshops, librarians and publishing folk and a great way of conducting research for their books. Read more »

Round-up of Publishing Next: India's first digital publishing conference

Last month, Tara’s Maegan Dobson attended Publishing Next – India’s first conference on the future of publishing. Read more »

Making Facebook pay

Making Facebook pay

Some thoughts on social media monetisation for publishers

We have been saying for some time now that social commerce, the use of online social media in the buying and selling of products and services, is going to be the next big thing for publishers and that Facebook and other social network sites will become the megamalls of the future. But just how realistic is it to make money through social networks and how can publishers get involved in this phenomenon?

Facebook and monetisation Read more »

Case study: Digital/social media campaign for Mich Turner's Cake Masterclass

It’s hardly news that cookbooks are big business, with Jamie et al leading the charge on the charts every year. But what is a marketer to do when she needs to tell the world about a brilliant new food title by an author who, whilst extremely well-respected in her field, doesn’t have the huge profile of a mainstream TV chef, all on a rather modest marketing budget? Read more »

International Expansion - Webinar Shows The Basics Are Important

The free webinar last week on international expansion was a real eye-opener. We covered launching into a new country, print on demand, social media and supporting authors. What came across strongly was that some of what we see a few months down the line as basics, were seen by the webinar participants as vital - especially the social media bits. Read more »

Ian Rankin on Twitter

Ian Rankin has kindly agreed to answer a few questions on his views on Twitter. I'm hoping this will kick off some more opinion pieces from authors on wider digital publishing issues. Big thanks to Ian.

Read more »

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