Social Media

Night of the Social Media: #PorterMeets Jonathan Maberry

"Your ignorance is stunning!"...That line got one of my Twitter followers muted recently. And she has stayed muted. And she will stay muted. I only regret that I have but one chance to mute her. Despite this follower's flattery -- I'd never speak of my own ignorance in such vaunted terms -- she is one author I will not deal with again.

She's a type of Twitter personality you may know, too. Read more »

Weekend: Young readers, publishing, and social media

"Operating within their online world" ... In an increasingly digital world, children’s and YA publishers have to market their books using social media platforms. Read more »

Opening a closed book

Closed book / open book.

Everyone knows what those idioms mean – information that’s hard (or even impossible) to get at; information that’s easy to get at.

Book publishers are in the business of getting information to readers. It’s what we do. Consequently it’s a problem that a book sitting on a shelf in a bookshop (or an ebook occupying some screen real estate) is by default – literally and metaphorically – a closed book. Read more »

Amazon is not a miracle cure for obscurity

Fellow self-publisher and Futurebook blogger Walter Ellis writes about the problems that authors face promoting their books to the reading public. He's right that it's hard to catch readers' attention but wrong to turn his back on social media.  Read more »

eBook streaming on Pinterest. A new service for book lovers just launched by RCS Libri in Italy.

With the rise of Social Media, publishers, authors, journalists and bloggers are jumping on the bandwagon of Facebook and Twitter.

If we were to use the diffusion of innovation framework by Prof. Roger, we could perhaps say that after Innovators and Early Adopters also Early Majority is moving in now. Read more »

Getting the most out of Pinterest

Pinterest. We all know what it is: reams and reams of pictures arranged on a host of online pin boards. And as with all new social media platforms, we should be using it and loving it. Right? Well, that’s the big debate. What exactly is Pinterest, is it really worth all the hype and how can we use it to our advantage? Read more »

24 hours of #AuthorDay

Inspired by a tweet from Waterstones University of Birmingham asking about authors on Twitter, I decided to tweet a few of my favourites. In my opinion, authors are some of the best Twitter users. Giving, what can be a fairly solitary pursuit, an instant connection with fans, bookshops, librarians and publishing folk and a great way of conducting research for their books. Read more »

Round-up of Publishing Next: India's first digital publishing conference

Last month, Tara’s Maegan Dobson attended Publishing Next – India’s first conference on the future of publishing. Read more »

Making Facebook pay

Making Facebook pay

Some thoughts on social media monetisation for publishers

We have been saying for some time now that social commerce, the use of online social media in the buying and selling of products and services, is going to be the next big thing for publishers and that Facebook and other social network sites will become the megamalls of the future. But just how realistic is it to make money through social networks and how can publishers get involved in this phenomenon?

Facebook and monetisation Read more »

Case study: Digital/social media campaign for Mich Turner's Cake Masterclass

It’s hardly news that cookbooks are big business, with Jamie et al leading the charge on the charts every year. But what is a marketer to do when she needs to tell the world about a brilliant new food title by an author who, whilst extremely well-respected in her field, doesn’t have the huge profile of a mainstream TV chef, all on a rather modest marketing budget? Read more »

Syndicate content