strategy

Fifty Shades of Innovation

Fifty Shades of Innovation

Publishers need to stop flirting with innovation and tie the knot if they’re to avoid inevitable demise.  So says Elvin Turner, an innovation consultant to brands in disruptive industries.

“No-one has a clue what to do,” a global publishing CEO recently told me during a conference break.  “We’re permanently waiting for someone else to make the first move in case we get it wrong.” Read more »

Who fancies playing chess with Jeff Bezos?

Not exactly a pleasant thought, is it?

Bezos has once again shown that he is a formidable strategist. A Grandmaster. Read more »

What I learnt while digitising our list

Maybe you will think I am naive, or just hopefully optimistic, but when I took on the challenge of heading up the digital development of DBP I thought that we could have our entire monochrome backlist converted into ebooks and on sale within 6 months, and then we could start on our illustrated list. Now as we approach the end of the year (some 8 months after I began this adventure) I am about halfway through the list and this is what I learned.... Read more »

A bold approach

Martin Klopstock of Kogan Page has provided FutureBook with a great case study of their book and iPad app BOLD. Really useful to find out how the project developed, key decisions and the strategy they have taken:

Context

‘The crisis consists precisely in the fact that the old is dying and the new cannot be born; in this interregnum a great variety of morbid symptoms occur.’

(Antonio Gramsci 1891–1937) Read more »

Futurebook 2010 Conference. 30th November, Congress Centre, London

If you are looking for information on the 2011 FutureBook conference, please click here.

 

Nine months ago I was given the enviable job of putting the programme together for The Bookseller’s digital conference Futurebook 2010. If timing is everything, then there really couldn’t be a better time to be doing this. Read more »

It's community that counts

In July 2009, we implemented a community strategy at F+W Media International (David & Charles as we were then). Nearly 12 months on, it's interesting to reflect on what we have learnt, successes and where forward opportunities lie. Read more »

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