Call for papers: extended until 23rd September for FutureBook 2011 conference.

If you are looking to book onto FutureBook 2011 conference, click here. The Bookseller’s FutureBook 2011 conference will be happening on 5th December in London. It is my job to deliver the best digital publishing conference possible. No mean feat. I am fully aware that competition has increased and the discussion has intensified since last year.

Also we are fast approaching Frankfurt Book Fair which has 6 different events covering various digital angles. So how can I differentiate this event? Well, I do have a few ideas. But, taking the same approach as we do with, I’d like to respond to what the industry thinks. I’d like to shape the program based on your ideas.

Last year’s conference seems a very long time ago, and although it was a huge success, the industry has moved on massively. And I’d like FutureBook 2011 to reflect this. We are not contemplating the impact of digital any more. It’s here and we are now beginning to think digitally first. So, digital thinking will be the theme of FutureBook 2011. The conference will be an opportunity to think beyond the confines, demands and issues specific to publishing and gain insight from wider digital trends.

So, here are a few possible session topics. If you’d like to be involved with them or have other ideas that you think would inspire 500+ book trade professionals then please let me know.

  • Digital thinking: how can the industry think like digital-only players? The Silicon Valley approach.
  • Digital trends: what are the broader digital trends & how will/are they impacting on the book trade? Location-based marketing, QR codes, coupon marketing...
  • Start-ups: we are seeing nimble entrants into this market daily - all with slightly different propositions for publishers. Would you like to hear from these start-ups?
  • Global rights and licensing: acquiring & selling content in new markets, what are the opportunities?
  • Book discovery: this appears to be one of the main battlegrounds for publishers. Will innovative new players offer a solution?
  • New retail models: are digital readers happy to subscribe to ebooks, rent them, buy print & e-book bundles or fund the publishing process?
  • Web v native apps: what are their merits, what do publishers need to be considering and the rise of HTML5.
  • Leveraging your content: publishers are embracing short-form content; does this offer a quick win with customers?
  • Kindle charts: how and why are self-publishers kicking butt in the charts?
  • Device and mobile battleground: current state of play.  


How you can get involved.

Presenting at FutureBook 2011 is a great opportunity to communicate with a very large number of digital doers and decision makers from across the trade. If you would like to submit a paper, please do so by 23rd September. Please email (in no more than 500 words) your proposal to me,

Am excited to see your ideas. We will also be holding our Digital Innovation Awards in the evening of the 5th December. More information to follow next week.

If you'd like to see what attendees thought of last year's conference, click here  


My two penn'orth

John Pettigrew's picture

I'd suggest avoiding "digital only" - we need to be digital but also analog. Certainly in the market I publish for there is no prospect of print disappearing any time soon.

As to the things I'd like to see, I'd go for digital trends and state of play, new retail models, book discovery, and leveraging content. I'm more interested in making the best use of the technology to support publishing, reading and learning than in digital for digital's sake. (Personally, I can dabble in digital the rest of the year. FB is notable for being somewhere people share their real experiences.)

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