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Nine months ago I was given the enviable job of putting the programme together for The Bookseller’s digital conference Futurebook 2010. If timing is everything, then there really couldn’t be a better time to be doing this.
To say the industry has seen profound change this year is a huge understatement: the agency model, Kindle.co.uk, the arrival of the iPad and the iBookstore. The book trade has responded. Digital is now firmly part of its strategy and no longer seen as a separate entity. Many key issues have yet to be resolved and several debates are still raging. And with news from Amazon, Google and Apple arriving almost daily, the pace of change can only increase.
My challenge has been trying to distil the key issues into one day and provide delegates with real value. And with so much digital discussion, I’ve focussed on one main objective that delegates gain practical tips and insight to move their digital strategy forward.
Futurebook 2010 conference programme is case study-heavy: publishers and booksellers discussing specific projects and successes and pitfalls along the way. As well as thought leadership from inside and outside of the book trade.
I'm very excited to announce some of our great speakers:
Simon Waldman, Group Product Director, LOVEFiLM and former Director of Digital Strategy & Development at the Guardian. Simon will call on his experience delivering entertainment digitally and explain how companies need to adapt to digital disruption.
Jason Hanley, Strategic Partner Development Manager, Google. Jason will provide an overview of Google Editions, what we might expect and when we might expect the new e-book platform.
Richard Mollet, Chief Executive, The Publishers Association. Richard will draw on his music industry experience and how it is relevant to the book publishing sector. He will also discuss the latest on library e-book lending.
Nick Harkaway, Author & industry commentator. Nick will give his opinions on how publishers should best address the needs of authors in the digital age, from royalties to Google.
Follow the money: digital success stories & what can be learned
Max Whitby, Touch Press (the people behind the periodic table XE Elements iPad app.) Max will talk us through the build that led to the success behind this app.
Alex Ingram, e-Books Buyer, Waterstones.com. Alex will give us insight gained from selling 1m e-books including analysis on print and e-book buyers and opportunities for selling both to the same consumer.
Learn from the academic market’s pioneering work
Jo Naylor, GM, Digital content sales, Wiley Publishing. Jo will discuss Wiley's global content strategy.
Alastair Horne and John Pettigrew, Innovation, Cambridge University Press. Alastair and John will discuss how CUP are addressing the challenges presented by digital textbooks and how they can enhance the educational experience through interactivity, assessment and personalised learning
Helena Markou, Publishing Innovation Project Manager, Blackwell UK. Helena will offer the strategic rationale behind Blackwell's new bespoke textbook solution.
Change from within: digital workflow & retraining.
Ernst Kallus, Digital director at Oxford University Press. Ernst will discuss the scale of changes and challenges required to implement a digital strategy, and how publishers needed to be flexible enough to embrace them.
Rebecca Smart, MD, Osprey Group. Rebecca will speak on developing a team for digital publishing's present: experiment, learn, adapt.
Suzanne Kavanagh, Publishing Sector Manager, Skillset. Suzanne will discuss how businesses can address skills gaps in a digital context by developing existing talent through training and CPD.
Partnerships, alliances and understanding the commercial opportunities.
Henry Volans, Head of Digital Publishing, Faber. Henry will talk through his partnership with Touch Press to deliver an iPad only project. How collaboration works between author, developers and publishers.
Ben Grass, Pure Grass Films. Ben will discuss how publishers can work with cross-platform entertainment producers like Pure Grass at the earliest stage of the publishing process to commercially maximise their properties.
Social media, marketing and community building.
Jeremy Davis, Chameleon Net. Jeremy will talk on strategic digital thinking and planning.
Scott Pack, HarperCollins. Scott will discuss engaging with bloggers and reviewers.
Lou Woodley, Product Manager, Nature Network/Macmillan. Lou will talk us through building a social network for scientists.
We will also have conference sessions on
- Mobile & gaming opportunities
Plus all-new ‘Question Time’ – an hour with leading commentators, where you pose the questions.
More details and speakers to follow.
I’d be very happy to see you all there. Our early bird rate ends this Friday 29th October. Or book 3 places for the price of 2 (which works out less than £200 per person). Find out more here.
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