The iPad Reviewed - Ben Johncock

Energetic twitterer and author Ben Johncock has reviewed the iPad for theBookseller.com. His review can be found here, and an excerpt reproduced below. We hope to review the iPad on launch date (28th) assuming we can get hold of the device from the high street. If Ben is correct then we could really be talking about a revoluation in the way we read and think about reading. Anyway over to Ben:

"The ereading experience on the iPad is good. Forget about e-ink, who needs it? Does anyone really read for 8 hours straight? Or do you already look at a computer screen for 8 hours or more a day? There’s a brightness control, font options (type and size) and a search function. Fonts are rendered crisp and clear, any pictures bright and with so much pop they surpass anything that the printed page can offer. The page turning UI is simply stunning (and what is with the Kindle’s screen flashing black at every page turn? I realise it must be something to do with the e-ink, but COME ON).

The iPad lends itself to rich, colourful (now interactive?) books such as cookery, travel, non-fiction and children’s more than novels. It is going to be very interesting to see what publishers do with these new tools. If Penguin’s mockups are anything to go by, these types of books are going to be completely reinvented.

However, the frictionless experience of the iBookstore, accessible from the revolving bookcase in iBooks, is the most revolutionary aspect from the trade’s point of view. It offers a seamless, one-tap, instant gratification shopping process that is unsurpassed anywhere in retail."

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