This is the first in a series of publishing startups on FutureBook. If you'd like to be profiled, provide your details here. First startup profile is Readmill.

What is your company name? Readmill

Where are you based? Berlin

How would you describe your company to the head of digital from a publishing company? How do you get books to spread across the web today and how does people discover them? We provide a way to increase both velocity and stickiness of digital books by letting users share favorite highlights, progress and data around books they read. This leads to increased visibility and sales.

Why would a publisher want to work with you? What's in it for them? It's simple. Sell more books.

In simple terms, how is your company going to make money? By providing rich analytics around books and how they are consumed.

Where is your funding coming from? Venture capital

What date did/will you launch? Dec 7:th 2011

How would you describe your company to a book-loving friend? Readmill is the easiest way to let your friends know what you are reading and your highlights from books.

What are your plans to give your company exposure? Who is your target audience? People who read ebooks anywhere.

Your vision for your company in three year's time? To become the leading social platform for ebooks

What is your end game? To make people discover and read better books.

Three things you've learned from launching a startup? It's a way of hyper learning. It's the best thing ever. Publishing is fun.

Who are you? Henrik Berggren

Find out more about Readmill here.